Sunday, December 11, 2011

Champion Eco Fleece - Greenwashed or Not?

During my recent shopping trip, my eyes caught sight of a little white and green tag. The companies succeeded once again in their potential greenwashing efforts because I was curious what new, eco-friendly product this could be. Yes, I am always curious about any green tag because it means that there is a possibility I can discover a new eco-friendly product.

I assumed the eco-friendliness had something to do with the fabric, potentially recycled polyester. I quick glance at the tag confirmed my assumption, made with up to 50% recycled polyester! Awesome! Champion's Eco Fleece line was paving the way for other fitness companies to join. And then, doubt set it.

I looked at the tag again. I was in disbelief that I could find recycled polyester products at this particular brick-and-mortar store. I read the description again and realized that the fleece is "made with up to 5% recycled polyester fibers." Five percent? What? I misread 5% as 50%! Maybe I was too hopeful! Not only was it 5%, but it was "up to 5%." Seriously?!? Up to five percent? Not that it is exactly five percent, but up to five percent. Meaning that it could be one percent or less. "How sad!" I thought. Personally, I would not waste my money or energy on "up to 5%." Yes, it is better than nothing, but if they cannot guarantee even 5%, then I'm not going to guarantee my support of their new line.

>> What do you think? Greenwashed or not?


Dree Getz said...

I'm visiting from the Super Stalker Sunday Blog Hop and followed you.
Please visit my blog at to follow back.

Dree Getz said...

Please note that I'm following you from my other Google profile because blogger won't let me follow anymore from this one. It says I'm following too many.

All Natural Katie said...

Dree - thank you for visiting and following! I am hopping back to you right now!

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