During my recent shopping trip, my eyes caught sight of a little white and green tag. The companies succeeded once again in their potential greenwashing efforts because I was curious what new, eco-friendly product this could be. Yes, I am always curious about any green tag because it means that there is a possibility I can discover a new eco-friendly product.
I assumed the eco-friendliness had something to do with the fabric, potentially recycled polyester. I quick glance at the tag confirmed my assumption, made with up to 50% recycled polyester! Awesome! Champion's Eco Fleece line was paving the way for other fitness companies to join. And then, doubt set it.
I looked at the tag again. I was in disbelief that I could find recycled polyester products at this particular brick-and-mortar store. I read the description again and realized that the fleece is "made with up to 5% recycled polyester fibers." Five percent? What? I misread 5% as 50%! Maybe I was too hopeful! Not only was it 5%, but it was "up to 5%." Seriously?!? Up to five percent? Not that it is exactly five percent, but up to five percent. Meaning that it could be one percent or less. "How sad!" I thought. Personally, I would not waste my money or energy on "up to 5%." Yes, it is better than nothing, but if they cannot guarantee even 5%, then I'm not going to guarantee my support of their new line.
>> What do you think? Greenwashed or not?